Akashdeep Bains

Account Manager

Akashdeep Bains has distinguished herself in the PR sector within just two and a half years. Currently at global technology communications and marketing consultancy Hotwire, and with a first-class degree in experimental psychology from Oxford University, she has adeptly applied her understanding of human behaviour to enhance her PR strategies. 

This strategic application, alongside her pioneering approach to PR, has enabled her to secure prominent media coverage and effectively manage a diverse client portfolio, with her unique perspective on the way people engage with ideas making her particularly skilled at translating complex concepts into stories that resonate. 

Bains’ work has led to internal recognition from Hotwire itself and its clients, highlighting her ability to exceed client expectations and contribute to business growth. 

Meanwhile, her engagement with emerging tools and technologies and proactive sharing of insights have fostered a culture of knowledge and growth at Hotwire, enhancing both team capabilities and client relationships, while setting new standards in the sector for integrating behavioural sciences with public relations. 

Above all, Bains is a forward-thinking professional, making substantial contributions to her field at an early stage in her career.

Judges comment: “Bringing fresh thinking to comms and helping her teams stay ahead of the curve.”