Florie Lhuillier

Head of Cybersecurity

With over a decade of experience, Florie has established herself as a powerhouse in cybersecurity PR and a role model for others in the industry. Among her greatest accomplishments, Florie launched CCGroup’s cybersecurity division in 2021, growing it to the company’s fastest-expanding stream worth £1 million in just two years. Rising from Account Executive to Associate Director in 7.5 years, she overcame linguistic and cultural challenges, to become a leader in her field. Florie has consistently delivered creative, impactful PR campaigns, including recently driving a 75% increase in SoV for a leading cybersecurity company, securing top-tier coverage in BBC News, CNBC, and TechCrunch, and positioning the brand as a thought leader. Florie has significantly contributed to CCGroup’s success, generating revenues and driving strategic initiatives to improve operational efficiency, reduce overservicing, and increase the company’s NPS. As a mentor, she has supported the promotion and development of eight CCGroupies and actively mentors female PR professionals externally. Beyond her role, Florie raises the profile of women in cybersecurity through thought leadership and is a member of the PRCA Membership Committee, shaping industry standards. Florie’s impact is immense—she combines exceptional delivery with leadership, inspiring others to achieve success and driving meaningful change in PR and beyond.