Georgia Wilkins

Senior PR Manager, International

Georgia is the driving force behind the international function of Papa Johns' External Communications team, managing PR across 50 global markets outside North America. Often working solo, she safeguards the brand’s reputation while delivering culturally relevant, buzzworthy campaigns. While Georgia was hired as part of the Papa Johns communications team, her ability to think like a brand marketer quickly became evident. Within just 18 months of joining, she also took on leadership of social media, has led impactful brand partnerships, and is spearheading a purpose strategy for the Papa Johns UK market. Her leadership, creativity, and commitment to innovation have led to many of her campaigns being adopted in the U.S., proving her ability to drive awareness and impact. Her cross-functional partners regard her as a trusted expert in PR, relying on her to stay ahead of trends and leverage consumer insights to develop activations that drive both positive headlines and consideration. Georgia embodies the Papa Johns value of “Innovate to Win,” consistently encouraging the team to take bold, creative approaches that generate excitement around the brand.