

Ijeoma Badejoh
Burson
Senior Account Executive
Ijeoma's career journey showcases a unique blend of adaptability and passion. Initially pursuing law, a pandemic-induced shift led her to discover her true calling in PR. Since 2022, she has excelled at crafting integrated campaigns for major brands like Braun, Venus, Netflix, Arla, Schwartz, Martell, and the United Nations, leveraging her natural storytelling talent and cross-cultural understanding. Her top achievements include driving Arla's ESG campaigns, resulting in policy changes and increased consumer trust; spearheading UN Women's Unstereotype Alliance media outreach, securing prominent coverage in publications like The Observer, Fortune, and Campaign; and leading a product launch campaign that achieved market share growth through placements in top-tier beauty media, including Vogue and Cosmopolitan. Ijeoma's dedication to impactful work, particularly in DEI and environmental issues, combined with exceptional client service, makes her a deserving candidate. In just under three years, she has become a rising star, consistently delivering outstanding results for her agency and its clients.