James Tang

Senior PR & Communications Manager - Global Campaigns

James Tang is a distinguished PR leader with extensive experience across a variety of sectors, continents and roles, in both agency and in-house settings.

His leadership in high-impact campaigns for notable global brands demonstrates a consistent track record of surpassing expectations through measurable outcomes, and he has done this by combining strategic vision with creativity and efficiency, devising PR solutions that not only empower teams but are also cost-effective. His excellent communication skills, coupled with an approachable and humorous demeanour, enable him to forge strong relationships and influence solutions in complex settings.

Beyond achieving immediate results, Tang ensures a lasting impact on his work and the people he collaborates with. He serves as a mentor, fostering a positive team culture and inspiring individuals from underrepresented backgrounds to pursue careers in communications. This means he has contributed to creating a more dynamic and inclusive field, while his journey as an Asian man in PR with an international career underscores the positive power of diversity in the industry.

The judges praised Tang’s inspiring role in championing representation and mentoring within the PR industry. They also cited his personal story, combined with his visibility and winning of industry accolades, which all set a powerful example for others from underrepresented backgrounds.

Judges comment: “He has shown a tenacious approach to overcoming challenges, both in his personal career journey, as well as with the brands he’s worked with.”