James Lusher

Director of External Communications , Virgin Media O2

James Lusher is Virgin Media O2's Director of External Communications leading a team that oversees all PR and media relations activity across consumer, corporate, financial and B2B areas of the business. Prior to the £31bn merger with O2 in 2021, James led communications for Virgin Media and before that held a global PR role at Telef√≥nica after starting his career at the agency Fishburn Hedges and as a researcher for an MP.

What are you looking for in winning entries? 

I'm looking for entries that really tell a story and shine a light on some of the best and brightest talent in the industry regardless of career path, background or level. Coupled with that, workplaces that truly bring people together, even in a hybrid working world, and foster fresh thinking, collaboration, curiosity and a good dollop of fun will definitely stand out. 

What top tip would you give to this year's entrants?


Don't forget the art of storytelling in your entries. Bring the stories of people and workplaces to life in a gripping and compelling way.