Alexa Joel

An exceptional PR professional whose career trajectory, campaign results and inspiring leadership set her apart. With seven promotions in seven years, she has consistently delivered creative, commercially impactful work for some of the UK’s most recognisable brands. She combines strategic thinking with flawless execution, while remaining a generous mentor and trusted leader. Alexa’s work demonstrates what modern PR excellence looks like: culturally relevant, purpose-driven and commercially focused. Alexa is deeply invested in developing the next generation of PR professionals. Having started her own career at Popcorn, she actively supports junior colleagues navigating their first roles in the industry, offering informal mentoring, career guidance and confidence-building support. Through her leadership, creativity and values-driven approach, Alexa contributes positively to the agency and PR industry, raising standards and demonstrating the impact thoughtful, strategic communications can have.