Izzy Shipley

Izzy is redefining what it means to be an all-rounder in the AI era - a strategist who blends creativity, conscience and cutting-edge innovation. At Third City, Izzy pioneered GEO (Generative Engine Optimisation) for Brands — an industry-first service that helps brands earn visibility in AI-generated search results. Her vision turned an emerging challenge into a powerful new discipline, cementing Third City’s position as a creative leader in the age of generative media. Her campaign work shows the same fusion of imagination and precision: from an Oasis tribute gig powered entirely by electric vehicles for GRIDSERVE, to Kia’s playful cultural crossover “Kia-Fried-Chicken” activation and Nespresso’s creative drive to boost recycling. Every project reflects her ability to turn insight into impact. As a mentor and B Corp champion, Izzy has helped shape Third City’s ethical innovation culture - embedding responsible AI use and inspiring confidence across teams. Beyond the agency, her thought leadership on AI ethics and environmental impact has shaped industry debate. Izzy represents the new face of communications leadership: inventive, principled and unafraid to challenge convention.