Olivia Rawal

Liv has rapidly established herself as a transformative force in creative communications. Beginning her career as a receptionist at WPP plc without a formal degree, she advanced to senior creative within four years, demonstrating relentless determination, curiosity, and exceptional craft. Her work has earned international recognition, including the ICCO PR World Cup 2022, where her UK team’s campaign for Worldwide Cancer Research was praised for its creativity and real-world impact. Liv consistently delivers award-winning campaigns that combine bold ideas with measurable results. She led Pangolin’s celebrated “Haring Cross” activation for Absolut, generating 80+ top-tier media hits, reaching 122 million people, and driving significant social and website engagement. Other standout campaigns include Malibu’s Piña Oatlada Delivery Truck, Tom Daley’s Don’t Drink and Dive initiative, Aldi’s ‘My Reading Journey’, and pro bono work for The Stephen Lawrence Day Foundation, each achieving exceptional engagement, awareness, and social impact. Beyond her campaigns, Liv drives growth and culture at Pangolin, leading training, mentoring emerging creatives, and opening pathways for diverse talent. She champions strategic, inclusive creativity, embedding innovation across teams and contributing to new business wins. Her influence extends across the wider industry through thought leadership, public speaking, and initiatives that support alternative entry routes into creative communications. Liv’s career reflects a rare blend of strategic insight, fearless creativity, and collaborative leadership. She doesn’t just deliver campaigns; she shapes the agency culture, empowers teams, and drives tangible results, making her a deserving winner and an inspiring model for the next generation of creative professionals.