Cara Hoenkhaus

Cara Hoenkhaus is a communications leader who has redefined what strategic, creative, and high-impact PR looks like in the fast-evolving world of data and marketing technology. As Head of Communications at InfoSum, she has shaped the company’s global narrative, elevated its executives into recognised industry voices, and delivered campaigns that influence not only brand perception but also the direction of the wider advertising ecosystem. Over the last year, Cara has led communications for major corporate moments, including InfoSum’s acquisition by WPP Media. Her strategy positioned the acquisition as a pivotal milestone for privacy-first marketing and foundational to WPP’s AI-driven future. She also orchestrated RampDown, a daring counter-campaign that challenged the industry’s reliance on outdated identity solutions, winning coverage across leading publications and driving significant spikes in brand engagement. Alongside campaign work, Cara built and scaled InfoSummit into a global event series that unites leaders from retail, broadcast, agencies, and technology to shape conversations around retail media, privacy, measurement, and AI. Her work consistently combines creativity with clarity, delivering communications that cut through noise, spark dialogue, and reinforce trust. What makes her accomplishments even more impressive is that she delivers them as a one-person global communications team, working cross-functionally to drive alignment, momentum, and visibility. Her leadership has strengthened InfoSum’s reputation, influenced the industry agenda, and demonstrated that PR can be a catalyst for progress and innovation.