Lola Carter

Lola Carter is an exceptional emerging leader whose impact across clients, colleagues and the wider industry is far beyond her experience. In under four years at Milk & Honey PR, she has become one of the agency’s most trusted strategists and cultural influencers — shaping wellbeing, elevating standards and delivering consistently high-impact work. Her achievements span five core areas. She transformed the agency’s wellbeing culture as UK Mental Health Lead, introducing Milk & Honey’s first Mental Health Day, advocating for boundaries and championing sustainable working practices. Her rapid rise from account executive to senior client manager in three years reflects her consistent excellence, strategic maturity and outstanding feedback from directors, clients and cross-agency peers. Lola has led complex, high-stakes programmes for organisations including the International Federation of Red Cross and Red Crescent Societies, the European Climate Foundation, RHEON Labs and Luker Chocolate — delivering national and international media moments, global broadcast opportunities and reputation-defining storytelling. Alongside this, she has strengthened agency capability by co-creating Hive Academy, leading pitching and media-read training, mentoring junior colleagues and introducing AMEC-aligned measurement to improve reporting quality. Her purpose-led contribution is equally significant: raising over £10,000 for charity, supporting B Corp and Living Wage communities, lobbying in Parliament for the Better Business Act, and widening industry access through early-careers partnerships. As a proud LGBTQ+ advocate, she champions inclusive culture and ensures emerging talent sees themselves represented within the industry. Strategic, creative and values-driven, Lola is a standout all-round communicator whose influence is tangible and trusted