Advika Reddy

Senior Account Executive

Advika Reddy’s transition into the PR sector has been a remarkable journey of resilience and personal growth. Originally pursuing food journalism in London after relocating from India, her academic background from UAL and experience writing for publications such as the Daily Express laid a strong foundation for her in media. Then, despite being told during a PR internship that the industry wasn’t for her, Reddy’s determination led to a rapid ascent after joining Full Fat, where she now serves as a senior account executive. In this role she has secured significant media coverage for clients and fostered valuable industry connections, contributing significantly to the agency’s revenue growth.

Furthermore, there is a dedication to diversity and inclusion at the heart of Reddy’s work. As an active member of Full Fat’s DEI Committee, she has been instrumental in promoting inclusive practices at the agency as well as clients’ businesses. Her efforts include mentoring individuals from disadvantaged and immigrant backgrounds and advocating for diversity through public speaking at colleges and in webinars for Founders4Schools, as well as volunteer PR work for organisations such as Queer Britain. 

The judges praised the holistic impact Reddy has made at her agency, as well as her continuous efforts to foster an inclusive industry environment.

Judges comment: “A very powerful entry, packed with numbers, statistics and evidence of so many things that Advika does above and beyond her day job.”