Alicia Baines

Head of Client Services

Alicia is the only founding employee of Nara Communications, a PR agency raising the profiles of meaningful, technology-driven organisations in international media. Alongside Nara’s co-founders, Alicia helped to grow Nara to a team of 20 people across London and New York within four years, all fully bootstrapped. Nara’s clients span sectors including deeptech, climatetech, DEI, energy, healthtech, femtech, fintech, and venture capital. As Head of Client Services, and part of Nara’s leadership team, Alicia has helped elevate dozens of organisations through PR, including apps to track hormones, improve emotional intelligence, recycle rubbish, and improve financial literacy, through to global digital health platforms, world-leading AI firms, and nonprofits advocating for diverse entrepreneurs. With a keen personal interest in women’s health and DEI, Alicia has delivered talks to tech and impact SMEs about how startups can raise their profiles in international media across Europe, with a particular focus on media profiling for female founders.