Anita Wong

Head of PR

As head of PR at agency Indigo Pearl, Anita Wong has spearheaded highly successful PR campaigns for major video games, including globally recognised titles such as Fortnite and the Sonic franchise. In doing so, her leadership has extended beyond traditional campaign management, involving strategic planning and execution that has significantly bolstered her clients’ profiles. Wong’s role also encompasses managing the agency’s new business initiatives and mentoring a team of PR professionals, thereby fostering growth and innovation within Indigo.

Her accolades, such as winning two Women In Games Awards – as well as gaining a place on both the MCV 30 Under 30 and Gamesindustry.biz 100 influential people lists – underscore her impact on the gaming PR landscape. Meanwhile, her mentorship of emerging talent in the industry highlights her commitment to nurturing the next generation of PR professionals, ensuring a continuing legacy of excellence in the field.

The judges praised Wong’s role in the success of major agency clients, her dedication to mentoring and her ability to foster a collaborative and supportive work environment as attributes that make her a deserving candidate for recognition in her field. 

Judges comment: “Anita has become a true specialist in her field and strong female voice in the games industry.”