Flora Haslam

Managing Partner – Technology Europe

Flora Haslam has significantly elevated the European Technology division of Finn Partners, showcasing her leadership prowess and strategic vision. As managing partner, her role in transforming the division into a thriving entity has been marked by a substantial increase in annual revenue (to £3.6m – a 69 per cent increase since 2019) and consistent annual revenue growth (11 per cent average). 

Haslam is celebrated for her integrity and proactive involvement in high-profile campaigns, contributing to Finn Partners’ market standing as a leader in b2b technology PR. The agency says her leadership is hands-on, without any ‘ivory tower’ mentality – she is deeply involved in every aspect of client service, providing guidance where it counts most. And her commitment extends beyond business success; she is a mentor to emerging PR professionals and actively promotes diversity within the industry, collaborating with organisations such as the Taylor Bennett Foundation to help integrate women and underrepresented groups in the sector.

The judges highlighted Haslam’s achievements in fostering a culture of integrity, empathy and collaboration at the firm, while noting that her leadership style has reduced employee turnover and enhanced team success. Furthermore, her mentorship and advocacy for inclusivity have solidified her position as a respected voice in the sector.

Judges comment: “Clearly a knowledgeable, experienced leader – who demonstrates commitment to developing the rising stars in her field.”