Full Fat

At Full Fat, people are the heart of everything we do. Guided by our core values – Good vibes, adventure, human connection, and accountability – we’ve created a culture that balances profit with purpose. 2024 was a transformational year, marked by record-breaking growth, industry-leading inclusivity, and a thriving workplace.

Our people-first approach drives our success. We’ve fostered a unique culture of connection and collaboration, reflected in exceptional retention rates and the return of former employees. As a certified B Corp, we align commercial success with ethical practices, championing diversity, equity, inclusion, and community impact. We’re proud to be industry leaders in diversity, with 41.2% of our team identifying as non-white and 47% with a registered disability. Our initiatives – from a workplace nursery scheme to innovative DEI programmes – empower our team to thrive both professionally and personally. In 2024, we secured major wins, including a global client retainer with 1664 Blanc, achieving nearly double our revenue goal while maintaining our values. We also developed proprietary tools like the Cultural Resonance Index to ensure impactful, ethical campaigns. Full Fat is more than a workplace. It’s a space where creativity, collaboration, and meaningful action come together, setting new standards for our industry and proving that purpose and profit can go hand in hand.