Kylie Bawden

Partner

Kylie has spent 18 years in PR, growing from an Assistant Account Executive to Partner, mastering every aspect of the profession. A broadcast enthusiast, she has transformed FINN’s client offerings by producing bespoke TV shows like Dermot’s Taste of Ireland and Ainsley’s Taste of Malta, achieving millions of views and widespread engagement. For Tourism Ireland, Kylie devised a low-cost St Patrick’s Day campaign featuring bespoke jumpers for Dermot O’Leary and Laura Whitmore, which landed prime TV spots. She also led Tourism Ireland’s Halloween campaign, generating 71 million impressions through a mix of podcasts, influencer trips, and a photo stunt. Kylie’s empathy and passion extend to mentoring colleagues, advocating for industry change, and empowering the next generation of PR professionals. Her bold creativity and strategic thinking have shaped flagship accounts and made her a respected voice in travel PR circles, while her determination ensures her work consistently exceeds expectations.