MSL UK

MSL is a people-first agency where culture, wellbeing and inclusion sit at the heart of how the business operates. The agency believes that real progress is only possible when people feel supported, valued and able to thrive.

Diversity, equity and inclusion are central to MSL’s culture and vision. In 2024, the agency launched its anti-racism strategy following extensive employee focus groups and Board-level training. Today, 67 percent of the Board are female, and 100 percent of employees who have disclosed a neurodiversity diagnosis have received reasonable adjustments. Skills-based recruitment, inclusive hiring partnerships and accessible processes ensure opportunities are open to talent from all backgrounds.

The agency’s commitment to progress is reflected in a strong focus on mental health, with all employees given access to free, confidential therapy and counselling, wellbeing days, and a dedicated network of trained Mental Health First Aiders.

MSL’s approach to progression and development is equally robust. Employees benefit from structured learning programmes, leadership development, mentoring and a strong focus on internal progression, reinforced by Publicis Groupe UK’s recent recognition at the Princess Royal Training Awards for transforming early careers through connection and support. The agency maintains an 83 percent staff retention rate, reflecting its commitment to career growth, flexibility and long-term development.

MSL's culture extends beyond the workplace through an active social calendar, pro-bono work, and initiatives that promote belonging and shared purpose. Through these combined efforts, MSL continues to build an environment where people feel empowered to do their best work and build lasting careers.