Gold Categories
Large Consultancy (100+ employees)
Brands2Life
As an agency we listen and take action. And we seek feedback every day. Our company values run through everything we do (including our performance reviews). These values of ambition, integrity, commitment, mutual respect and enjoyment are discussed with staff in focus groups and Q&A sessions with the Co-Founders at least every six mont...
Golin
We believe creating a strong culture is fundamental to our success. We invest as heavily in culture as we do innovation because we want our people to feel Golin is a place where you are supported, valued, inspired and a place to grow careers. This starts with listening - through surveys, roundtables, and line managers - then investing ...
MSL UK
MSL is a people-first agency where culture, wellbeing and inclusion sit at the heart of how the business operates. The agency believes that real progress is only possible when people feel supported, valued and able to thrive. Diversity, equity and inclusion are central to MSL’s culture and vision. In 2024, the agency launched its an...
Tangerine
We’re Tangerine, an independent, female-led powerhouse PR and social agency. Based in Manchester, our northern roots fuel the entrepreneurial spirit shared across our 100+ team. We’re employee-owned, so every one of us has a say in how our agency operates. We all share in its success, both reputationally and financially via profit sha...
W Communications
2025 was a year of accelerated employee empowerment at W Communications, building on our transition to an Employee-Owned Trust (EOT) in 2024. Our people don’t just work at W – they own the business, shape its strategy, and share directly in its success. That ownership has unlocked a faster, bolder entrepreneurial culture. Our people a...
Mid-Size Consultancy (30 to 99 employees)
Aspectus Group
Commercial success and a strong people culture are not competing priorities; they are mutually reinforcing. In a period of sustained volatility, we have continued to invest in our people, prioritising wellbeing, flexibility, progression and fair reward while maintaining growth, retention and profitability. Our culture is based robust k...
Babel
Our entry showcases Babel’s "We Back your Brave" culture - where creating a safe and collaborative environment for team and personal growth sits top of our agenda - supported by our 90% team retention rate. We blend commercial success with our deep, ethical commitment to our team, our communities and to planet repair - evidenced by bot...
Hope&Glory
At Hope&Glory, we want people to enjoy the best years of their careers with us. Not everyone will stay forever, and that’s okay. What matters is that those who’ve been part of H&G look back on their time as when they learned the most, grew the fastest, and did their best work. Some start as interns and become Board Directors. Others bu...
The PHA Group
At PHA, people are not a priority on paper. They are the business. Over the past two years, we’ve built a workplace where wellbeing, flexibility, inclusion, and career progression are intentionally designed, rigorously measured, and genuinely lived. We embed wellbeing into everyday working life through universal flexibility - a hybrid...
Tin Man
Dear esteemed judges. If you’re looking for an agency that goes from strength to strength each year, that has arguably the most enviable client list in our category (hello Tesco, Vodafone, Virgin Atlantic, Cadbury, Philips, Tourism New Zealand, Guide Dogs, Hilton and Innocent), that won Campaign’s Agency of the Year, PR Week’s Small Ag...
WPR
WPR believes that brilliant work starts with brilliant people – and that means creating an environment where everyone can thrive. As a certified B Corporation™, the agency has put people, purpose and planet at the heart of everything it does. With flexible working, personalised mental health support and a commitment to work/life balanc...
Small Consultancy (2-29 employees)
Conscious Communications
Conscious Communications is a B Corp certified public relations and marketing agency founded in 2012 with a mission to prove that a business with a conscience can thrive commercially. We have grown into an organisation where purpose, impact, and wellbeing are central to everything we do. Our 15-strong team of change-makers is united ...
Full Fat
At Full Fat, we’re redefining what a modern agency looks like, and who it’s built for. Our values - good vibes, accountability, curiosity, adventure and human connection - aren’t words on a wall. They shape how we hire, how we lead, how we grow and how we show up for each other every day. We believe commercial success and genuine care...
Stand
Stand is a strategic communications consultancy that builds brand belief for trailblazers. Founded in 2012, we are proudly female-owned and led, and have been a certified BCorp since 2022. We take great pride in our culture to ensure our teams feel supported, fulfilled, and excited to come to work each day. This extends to how we wor...
The Story Mob
The Story Mob is an agency specialising in esports and video games, staffed by gamers for an authentic team culture. We have prioritised employee mental health and wellbeing since day one, five years ago, and for the past four years have worked to a four-day week with a five-day salary. Having been named runner-up for PRW’s People & Pl...
Vested
We’re on a mission to change financial services for the better, and that starts with our people. Culture and team support sit at the heart of Vested’s success. In a high-performing industry, we’re deliberate about protecting wellbeing and creating an environment built on trust, transparency and care. How we run the business matters. W...
WDM Entertainment
WDM Entertainment is an independent communications agency working exclusively in entertainment and arts, in the heart of Fitzrovia. Despite changes at board level, over the past three years we've achieved an average 25% year on year revenue growth; our client base has grown by 43% and our headcount has increased by 70%, all whilst ...
Specialist Categories
Best Internship/Apprenticeship Scheme Award
Aduro Communications
Aduro’s Building Brilliance is a positive example of what can be achieved as an agency when you believe all young people deserve to see PR as a career for them. Soft-launched in 2024 after years of informal success, the programme was refined in 2025 and bolstered by being runner-up in this category last year. Internships are fed by our...
Aspectus Group
The Aspectus Academy is a fully paid apprenticeship scheme created to widen access to the communications industry while maintaining high professional standards. Designed as a genuine alternative to university, the Academy targets school leavers from underrepresented ethnic and socio-economic backgrounds who are often excluded by tradi...
Democracy
Democracy’s Degree Apprenticeship Programme is redefining how the PR and digital marketing industry develops early-career talent. In its fourth year, the scheme attracts exceptional demand, offering a unique blend of 80% practical agency experience and 20% academic study, delivered in partnership with Manchester Metropolitan University...
Freshwater
Freshwater’s internship programmes are designed to open doors into communications for people from all backgrounds, enhancing social mobility and promoting diversity and inclusion. It ties in with its Fairness Wins Strategy, which monitors ethnicity and socioeconomic data on employees, as well as the agency’s partnerships with The Taylo...
Hope&Glory
Hope&Glory is founded on the belief that it is a place where people can do their best work and take pride in it. We spot talent early, nurture it, and celebrate it often. Many people stay with us for many years. Some for over a decade. Many began as interns, some even left and came back, and many now lead accounts or on the Board. We s...
Ketchum
Kickstart at Ketchum is our flagship internship programme, created to remove socio-economic barriers to entry into the communications industry. Launched in 2023 in partnership with The Social Mobility Foundation, the programme reflects our belief that progress should be defined by potential, not background. Kickstart was designed to a...
Propeller Group
Propeller’s internship programme is one of the jewels in our cultural crown and something of which we are incredibly proud. The programme has developed team members who have progressed to senior management positions within the agency, as well as nurtured some of our best and brightest employees whose diverse talents are evident on a da...
Shortlist: The Jargon Group
The Jargon Group has embedded internships at the heart of its talent strategy for more than 15 years, delivering a structured, paid 12-month placement scheme that is recognised as best practice among independent PR agencies. Launched in 2011 and inspired by the Founder’s own placement experience, the programme bridges the gap between a...
Diversity & Inclusion Award
Hope&Glory
Diversity is an ongoing journey. It calls for honesty as much as ambition. We share our data and collaborate with partners to maintain accountability. We put what we learn into practice, and we measure progress by the actions we take. We’re proud of that progress, but we’re also clear about where we still need to improve. Always lookin...
Kindred
Our ambition is to be the UK’s leading purpose-led comms agency. To achieve that, we must be the exemplar of a purpose-led business in the way we operate, not just the work we create. Our objectives are to ensure our agency: • Better reflects the diversity of the city we operate in. • Outperforms industry standards. • Is industry-l...
MSL UK
MSL is committed to building an inclusive workplace where everyone feels respected, supported and able to thrive. Its ambition spans all nine protected characteristics, grounded in the belief that meaningful inclusion requires both breadth and focus. MSL prioritises targeted action where it can drive real, measurable change, while main...
Propeller
Diversity and inclusion is at the heart of how Propeller works, because without the right talent we can’t do the best work for our clients. This shows up in our policies, many of which originate with our truly empowered DEI committee. These enable people from different backgrounds and with different circumstances to thrive and grow. ...
Riot Communications
Riot is a values-driven agency specialising in arts, culture and entertainment. Diversity, equity and inclusion is central to what we do as a business, both in terms of our workplace culture and in the thoughtful work that we produce for clients. We believe that culture is for everyone – and our team reflects that. Awarded with The Bl...
Your Story PR
Diversity is not a side initiative for us. It is built into how we hire, because it directly affects the quality of work we deliver. Our clients and audiences are not homogeneous, so our team cannot be. Because leadership is diverse, our networks and referrals are naturally broader, changing the candidate pool and who feels welcome to ...
Mental Health Champion Award
Hope&Glory
Hope&Glory puts mental health at the core of how we lead, plan, and protect our people. We intervene early. We prevent overload. We share responsibility for wellbeing, never treating it as an afterthought. Seven trained Mental Health First Aiders support our team. Leaders listen openly and offer genuine flexibility to make help easy to...
The Story Mob
When The Story Mob was founded five years ago, it was with a clear commitment to doing things differently. This takes the form of prioritising mental health and wellbeing as a foundational requirement, demonstrated by our permanent four-day week for a five-day salary. Following our runner-up status for PRWeek’s People & Places Mental H...
Rewards & Benefits Award
Aspectus Group
Aspectus Group operates a transparent, fair and outcomes-led approach to reward and benefits, designed to support progression, retention and long-term organisational health. In a challenging market where many agencies paused progression or reduced benefits, Aspectus chose to continue investing. In FY2025, 80% of UK employees received ...
Hope&Glory
At Hope&Glory, we know that everyone is different, so our approach to reward reflects that. We’ve set up a system that’s open and fair, recognising people for their work and supporting them in all areas of life. We review pay twice a year, offer a profit-share bonus, and provide a range of wellbeing, health, and lifestyle benefits to m...
Milk & Honey PR
Our people’s positive experience of Milk & Honey is a foundational commitment ― created to be the kind of agency that they really want to work for. It means our approach to employee rewards and benefits will always be a work in progress because we also know that we can always improve. It’s an understanding that has seen the creation,...
Propeller
We know our people are our greatest asset, so we work hard to develop and retain talent through a progressive and generous set of rewards and benefits. We operate a popular flexible working policy after consultation with teams post-pandemic and now staff are asked to be office-based for ‘8 days a month’, otherwise we are happy with WFH...
Sustainability
Forster Communications
Forster is a specialist PR agency for people and planet. Sustainability is why we exist. It’s what we do, how we do it and who we work with. It’s our everyday routines, the annual programmes we run and our over-arching strategic decisions. We’re part of a strong network of sustainability champions and experts. As a founding B Corp mem...
Milk & Honey PR
Milk & Honey has just in the final stages of being reaccredited a BCorp certified for the third time. In 2019 when we first certified we had a score of 87, reaccredited in 2022 at 154, and today at 184.3 (currently amongst the highest in the world for any category). We take our path to better business EXTREMELY seriously. Our sustainab...
Training and Development Award
Hope&Glory
A culture of constant learning is central to how we work at Hope&Glory. We focus on helping people grow quickly, reward results, and make learning an integral part of everyday life. Everyone here, from interns to Board Directors, is encouraged to think bigger, lead, and stay ahead of industry changes. We learn as a team, share knowledg...
Propeller
We are great believers in home-grown talent. In fact, of our associate director level, all but one have progressed through the business from junior levels. In 2022 in order to maintain this talent pipeline as the agency grew, we created the Propeller Academy to formalise our in-house training and understand the needs of our team. The...
